Visibility • Usability • Brand value
What is your branded merchandise worth?
Pick a product and enter your order to estimate the lifetime impressions, leads and value it could generate. Every benchmark comes from ASI consumer research.
These are example figures. Change any field to match your own order.
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Estimated lifetime impressions
Recommendations for this order
Worked out from the ASI benchmarks and the figures you entered. Use them as a guide when you compare quotes.
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Lifetime impressions per item, by product
ASI’s lifetime figure already accounts for how long people keep a product, how often they use it and how many people see it. Select a row to load that product.
Research disclaimer: Calculations use benchmarks from the ASI Global Advertising Impressions Study, 2026/2027 Edition. ASI research is based on consumer research and should be treated as a directional benchmark, not a guarantee of impressions, leads, sales or revenue. Actual results will vary based on product quality, distribution, audience, campaign execution, sales processes and other factors.
Research provided by the Advertising Specialty Institute, ©2026, All Rights Reserved.